"Collectors items are becoming a way to escape the turmoil. It makes a lot of sense to subsidise the production of an expensive format for those who really appreciate quality and collectibility by allowing a wider audience to cough up a minimal amount for the fundamental elements.

Some have tried. For instance, Magne Furuholmen (A-ha) released and sold 300 copies of a special 10" vinyl picture disc with hand-painted original sleeves, accompanied by a CD containing all the songs, a poster and a documentary charting the creation of the artwork. The package sold at 100 Euros a piece. Afterwards, all songs were made available on-line for free via MySpace. Hats off to a bold approach which effectively encouraged each serious fan to also become a kind of personal investor.

The successful implementation of a DVD/art/film package such as this by a major company largely remains to be seen. No reason for it not to work as long as the label takes a pragmatic view about downloads - that they can only really act as a promotional tool rather than generating a sustainable source of income."

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